Don’t just copy other life insurers; learn from the best-in-class companies outside your own sector and apply these principles to your own business.
In the previous articles in the series, Onno Bloemers (Delta Capita Insurance Lead) discussed that customers do not buy insurance because they like it, but because they have to or there is no better alternative available. How you can turn a subject like insurance into something that customers actively engage in? Can, for instance, a pension become an urgent, relevant, integral part of our daily life?
The articles are based on a keynote presentation delivered at the Euro-Events Life Insurance & Pensions Conference in Amsterdam in Nov 2017.