Most customers do not buy insurance because they like it. They buy it because they have to. This makes it difficult for providers to develop engaged and happy clients.
Onno Bloemers (Delta Capita Insurance Lead), and Sophie Reynvaan (Delta Capita Consultant) ask: Can you make the process of buying insurance something that customers actively engage in? Can investing in a pension become an urgent, relevant, integral part of our daily life? Can long-term financial planning become as quick and easy as shopping online?
Their article is based on a keynote presentation delivered at the Euro-Events Life Insurance & Pensions Conference in Amsterdam in Nov 2017.