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Delta Capita reinvents brand to signal new chapter in company’s growth

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Delta Capita reinvents brand to signal new chapter in company’s growth

14th January 2021, Delta Capita, a global Financial Services provider of managed services, technology solutions and consulting has announced the launch of its new brand which ushers in a new year.

The rebrand marks the next phase in Delta Capita’s continued growth as a company. The brand evolution aligns with the need for the brand to reflect the pace with which Delta Capita is changing the Financial Services space and is geared to better service clients.

Delta Capita’s new strapline: ‘Reinventing the Financial Services Value Chain’ reflects the firm’s focus to reinvent its customers’ ‘value chain’ and considers the way value is added along the chain, both to the products and services they offer, and what Delta Capita can perform on their behalf.

Commenting on the launch of the new brand, Joe Channer, CEO said: “This is an exciting change and reflects significant growth in the last 12 months. The banking and the broader Financial Services environment is becoming increasingly challenging for smaller and mid-sized firms to operate. Banks are constantly distracted from their core purpose and this needs to change. Our approach to reinventing the Financial Services value chain comes at a critical time, as firms grasp new opportunities to rethink traditional operating models and harness the true potential of technology.” 

Delta Capita’s CMO, Leeya Hendricks, said: “We have evolved our brand and enhanced the look and feel to be more innovative, inclusive and forward-thinking.  This highlights how we are driving positive change and development. The Financial Services industry is transforming and what has become clear is that we need to continue to reinvent ourselves to stay relevant and to consistently deliver value to our clients”.

Delta Capita – Reinventing the Financial Services Value Chain.