Delta Capita was engaged by ARQ to improve their digital customer engagement. This was done through the creation of a specialised app, along with assistance in:
- Initial market research into customer needs and perceived gaps, segmentation, features and functionality
- Full competitor analysis
- Low fidelity and high fidelity wireframes in end-to-end app and customer testing
- End-to-end design of the app concept
- Mapping of CLM (Customer Lifecycle Management) and surrounding support flows
- Go-to-market and launch strategy, including event-planning and concept
- Product development roadmap with identification of backlog functionality and future build requirements