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ARQ – Wealth Management App

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Delta Capita was engaged by ARQ to improve their digital customer engagement. This was done through the creation of a specialised app, along with assistance in:

  • Initial market research into customer needs and perceived gaps, segmentation, features and functionality
  • Full competitor analysis
  • Low fidelity and high fidelity wireframes in end-to-end app and customer testing
  • End-to-end design of the app concept
  • Mapping of CLM (Customer Lifecycle Management) and surrounding support flows
  • Go-to-market and launch strategy, including event-planning and concept
  • Product development roadmap with identification of backlog functionality and future build requirements