Entries by Adam Garson

Insurance 2018 – It’s Life, Jim, but Not as We Know It (Part 2)

Most customers do not buy insurance because they like it. They buy it because they have to. This makes it difficult for providers to develop engaged and happy clients. Onno Bloemers (Delta Capita Insurance Lead), and Sophie Reynvaan (Delta Capita Consultant) ask: Can you make the process of buying insurance something that customers actively engage […]

Why the Insurance Industry Has More on its Plate Than Just Brexit!

From change management to cyber risk, insurers need to look beyond Brexit to the wider challenges facing the industry, as the traditional insurance business model as we know it is under threat. But ultimately, Brexit might prove to be just the push needed to get the sector innovating. Onno Bloemers, Delta Capita Insurance Lead, writes […]

Insurance 2017 – Managing Risks

The classical insurance business model is under fire. Existing insurers struggle. In this article, Onno Bloemers, Delta Capita Insurance Lead, explains that often quoted reasons for this include regulatory pressures and legacy landscapes. But there is a more fundamental problem. Insurers lack the skills to effectively design & implement a new, future proof value chain. […]

Insurance 2017: What Maslow Means for Keeping Customers

Many firms apply Maslow’s hierarchy of needs to seduce customers – but stop once a sale is made. Why not continue? Explaining customer needs through the theory of Maslow is common practice. Marketers often apply the principles to attract new customers. However, if you fail to continue to do this once you have attracted a […]

Insurance 2017: A Journey Toward Self-Disruption

Insurers are aware that they may need to change their business models, but are current initiatives sufficiently grounded? Onno Bloemers, Delta Capita Insurance Lead, suggests more of ‘the right stuff’ might be required in order to overcome innovation obstacles. Last year, an EIOPA stress test revealed that a large portion of European insurers remain vulnerable […]