Ever wondered what the world of investment banking has in common with pancakes? Mark Hills, Programme Director at Delta Capita, discusses how head of FX product management at Deutsche Bank, Dirk Ward, mused on this very question many moons ago – comparing his own firms attempts to stay competitive with that of two rival pancake shops.

Mark Hills

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Most customers do not buy insurance because they like it. They buy it because they have to. This makes it difficult for providers to develop engaged and happy clients.

Onno Bloemers (Delta Capita Insurance Lead), and Sophie Reynvaan (Delta Capita Consultant) ask: Can you make the process of buying insurance something that customers actively engage in? Can investing in a pension become an urgent, relevant, integral part of our daily life? Can long-term financial planning become as quick and easy as shopping online?

Their article is based on a keynote presentation delivered at the Euro-Events Life Insurance & Pensions Conference in Amsterdam in Nov 2017.

Click here to read the full article (also click here to read Part 1 of the article).