Does the CBOE takeover of BATS go against the spirit of MiFID?

From expanding into more asset classes, to offering new ETFs, currencies and cash stocks trading, there is no question the US$3.2bn acquisition of BATs provides CBOE with a truly global multi asset one-stop shop.

CBOE will benefit from new revenue streams from the fastest growing markets. Recent estimates also suggest that by using BATS technology, CBOE will make annual cost savings in the region of US$65m. Everything is certainly rosy in the CBOE garden.

But given the fact that many initial post-crisis regulations aimed to increase exchange competition as opposed to reducing it, what knock-on effect will a deal of this magnitude have on European market structure?

Sylvia Smit, Head of Equity Markets Delivery at Delta Capita, explains that to answer this question, it is worth looking back before fully assessing what could lie ahead.

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Insurance 2017: What Maslow Means for Keeping Customers

Many firms apply Maslow’s hierarchy of needs to seduce customers – but stop once a sale is made. Why not continue?

Explaining customer needs through the theory of Maslow is common practice. Marketers often apply the principles to attract new customers. However, if you fail to continue to do this once you have attracted a customer, your ability to retain them will be compromised.

In this article, Onno Bloemers, Delta Capita Insurance Lead, suggests an approach that takes into account the position of the client within the needs pyramid. After all, if you understand the initial need that has led to a buying decision, you can continue to apply this to retain your customers.

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